Privacy Policy

1. Introduction

ATTIA ("we," "our," or "us") is committed to protecting your privacy in accordance with Mexican federal data protection laws. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our AI chatbot services through WhatsApp, Instagram, Facebook Messenger, and other messaging platforms.

2. Information We Collect

2.1 Information You Provide Directly

When you interact with our chatbot services, we collect:

• Your messaging platform phone number (WhatsApp only)
• Your display name or username as provided by the messaging platform
• Messages you send to our chatbot
• Any information you voluntarily provide about your business needs

2.2 Information Collected Automatically

We automatically collect certain information when you use our services:

• Message timestamps for conversation continuity
• Platform type (WhatsApp, Instagram, Facebook Messenger)
• Conversation flow and interaction patterns for service improvement

3. How We Use Your Information

We use the collected information exclusively for the following purposes:

• Providing accurate information about ATTIA's services (data analytics, AI solutions, cloud migration)
• Responding to your inquiries about our offerings
• Improving our chatbot's ability to understand and respond to service-related questions
• Maintaining conversation history to provide context for ongoing discussions
• Analyzing usage patterns to enhance our service quality

4. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to outside parties except in the following circumstances:

• With your explicit written consent
• To comply with Mexican federal laws or respond to lawful government requests
• To protect our rights, property, or safety, or that of others
• With trusted service providers who assist in operating our services (subject to strict confidentiality agreements)

5. Data Storage and Security

We implement appropriate technical and organizational measures to protect your personal information:

• Data is stored securely using industry-standard encryption (AES-256)
• Access to personal information is limited to authorized personnel only
• We regularly review and update our security practices
• Conversation data is retained only as long as necessary to provide our services (maximum 24 months)
• All data transmission is encrypted using secure protocols

6. Your Rights and Choices

In accordance with Mexican data protection laws, you have the following rights regarding your personal information:

• Access (Acceso): You can request information about the personal data we hold about you
• Rectification (Rectificación): You can request correction of inaccurate or incomplete data
• Cancellation (Cancelación): You can request deletion of your personal data
• Opposition (Oposición): You can object to the processing of your personal data
• Opt-out: You can stop using our chatbot services at any time

7. Data Deletion and ARCO Rights

You may exercise your ARCO rights (Access, Rectification, Cancellation, Opposition) at any time by:

• Sending a message to our chatbot requesting data deletion or modification
• Contacting us directly at privacy@attia.mx
• Calling us at +52 56 5740 5950

We will process your requests within 20 business days as required by Mexican law, except where retention is required by applicable legislation.

8. Third-Party Platforms

Our chatbot operates on third-party messaging platforms (WhatsApp, Instagram, Facebook Messenger). These platforms have their own privacy policies that govern their collection and use of your information. We encourage you to review their privacy policies:

• Meta Privacy Policy: https://www.facebook.com/privacy/policy/
• WhatsApp Privacy Policy: https://www.whatsapp.com/legal/privacy-policy

9. Children's Privacy

Our services are not intended for children under 18 years of age in accordance with Mexican data protection laws. We do not knowingly collect personal information from minors. If we become aware that we have collected personal information from a minor, we will take immediate steps to delete such information and require parental consent for future interactions.

10. International Data Transfers

Your information may be transferred to and processed in countries other than Mexico. We ensure appropriate safeguards are in place for such transfers in accordance with Mexican federal data protection laws and international standards.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. For significant changes, we will provide additional notice through our chatbot services.